This method will work for lipsticks and other pigmented cosmetic products. If powdered product drops, use a handheld vacuum to remove scattered particles. Lipstick leaves deeply pigmented marks on vinyl, but can be removed with rubbing alcohol. Try to catch these stains early to save extra effort later on and prevent permanent discoloration. You don't want to spread the stain through rubbing, but excess lipstick can still be removed. Use a blunt edged tool like a tongue depressor or side of a wooden toothpick to gently scrape off any clumps of lipstick from the vinyl. If the lipstick has dried out somewhat, soak the tongue depressor or toothpick in rubbing alcohol first to help break up the stain without spreading it or damaging the floor.
Once the excess lipstick has been removed, remove the remaining stain by blotting with a cotton ball soaked in rubbing alcohol. Use a cotton ball soaked in mineral spirits to remove the alcohol residue and help prevent damage to the sealant. Rinse the area with a clean sponge dampened with water. Pat dry with a clean paper towel, or rub with a dry soft towel. Don't rub with the paper towel as it is abrasive and may scratch or otherwise damage vinyl floors.
Caution: Do not use ammonia on vinyl floors as it is corrosive to vinyl. Never mix cleaning agents or chemicals, the result can be dangerous or deadly. Before cleaning, always test the agent on an inconspicuous location to determine its suitability and to make certain it does not damage the material. Wear appropriate clothing such as gloves and protective eyewear, and work in a well-ventilated area. Accidental inhalation or ingestion of cleaning agents can be hazardous and even fatal, particularly to pets and children.